Judge: Asus Transformer Isn?t Infringing On Hasbro?s Trademark ? And Asus Reveals Embarrassing Sales Stats

A federal judge has ruled that Asus' Transformer Prime tablet does not infringe on Hasbro's Transformers trademark, in spite of the suit actually making sense. Just "Transformer", or just "Prime", might have flown right by Hasbro's lawyers without a second look ? those are words, after all ? but putting the two together seemed like tempting fate. As expected, Hasbro took Asus to task in December. But the judge has initially sided with Asus, saying that people were unlikely to confuse the tablet with Hasbro properties, noting they had also waited too long to file the suit. As a little kicker on the story, court filings have revealed that the device has produced pre-order numbers that are, shall we say, less than legendary.

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